Challenge: In 2023, the executive team of a new global luxury resort was dissatisfied with the proposed uniform designs for their front-of-house and back-of-house hospitality staff. The designs lacked the sophistication and narrative alignment needed to match the resort's unique brand identity and elevated guest experience. With the project on a tight timeline, a fresh creative approach was essential.

Solution: As a creative, solutions-oriented project manager with extensive connections in Hollywood, Doug spearheaded a dynamic redesign exercise. Working with IDEA Studios (www.idea.la), we engaged costume designers who had worked on blockbuster Hollywood films, including Dune, House of the Dragon, and Harry Potter.

This team of renowned designers brought their expertise in storytelling through wardrobe to create a set of uniform designs that were both functional and aligned with the resort’s luxurious and immersive ethos. The designs emphasized:

• A cohesive narrative that reflected the resort’s unique theme.

• Practicality and comfort for hospitality staff across diverse roles.

• Sophisticated aesthetics that elevated the overall brand experience.

• The project was completed within an accelerated timeline of six weeks, delivering a curated selection of innovative and striking uniform designs.

Outcome: The newly developed designs exceeded client expectations, providing:

A curated set of options that aligned with the resort's vision and brand identity.

Enhanced staff confidence and presentation through thoughtfully crafted uniforms.

A competitive edge in creating a memorable guest experience rooted in design excellence.

Impact: This project demonstrated how creative problem-solving and leveraging unique expertise can transform challenges into standout results. The collaboration with Hollywood costume designers not only resolved the immediate issue but also set a new benchmark for hospitality uniform design, aligning operational needs with brand storytelling at the highest level.

This case exemplifies my ability to combine creativity, strategic thinking, and executional efficiency to deliver high-impact solutions under tight deadlines.